Overview
Link Connected Pet is a connected care platform that helps veterinary practices extend patient engagement beyond the exam room while giving pet parents the tools to stay actively involved in their pet's daily wellness.
Unlike traditional pet technology that focuses primarily on GPS tracking, Link Connected Pet is an app-first ecosystem that combines pet health management, educational resources, optional wearable technology, and veterinary connectivity into a single experience.
The platform is built around three connected components:
- The Link Connected Pet App for pet parents
- The LinkVet Healthcare Portal for veterinary teams
- The optional Link device for collecting objective activity and sleep data
Together, these components help create a more complete picture of a pet's health between veterinary visits.
How the Link Connected Pet Ecosystem Works
1. Pet Parent Downloads the App
The journey begins with the clinic inviting pet parents to download either:
- Their clinic-branded Connected Pet app, or
- The Link Connected Pet app
The app provides immediate value—even without a Link device.
Pet parents can begin using the app right away to:
- Create pet profiles
- Organize important pet information
- Set reminders for medications and routine care
- Track appointments
- Ask general pet care questions using Link Scout AI
- Stay connected with their veterinary clinic (where available)
2. Veterinary Team Extends Care Through the LinkVet Healthcare Portal
As pet parents engage with the app, participating clinics can view eligible patient information through the LinkVet Healthcare Portal.
The portal allows veterinary teams to move beyond point-in-time appointments by viewing objective behavioral trends collected between visits.
Depending on clinic configuration, veterinary teams can:
- Review longitudinal activity trends
- Monitor sleep and rest patterns
- Compare behavioral changes over time
- Establish activity thresholds for individual patients or patient groups
- Flag pets by clinical condition, including:
- Post-surgical recovery
- Pain management
- Osteoarthritis (OA)
- Weight management
- Mobility monitoring
- View patients whose activity falls outside expected ranges
- Sort and prioritize patients for proactive follow-up and outreach
Rather than waiting for the next scheduled appointment, clinics can identify meaningful behavioral changes that may warrant a check-in with the pet parent.
The LinkVet Healthcare Portal supports clinical decision-making by providing additional context. It does not diagnose disease or replace clinical judgment.
3. Pet Parents Can Add a Link Device (Optional)
The Link device is an optional enhancement for pet parents who want deeper insight into their pet's daily behavior.
A Link device can be purchased:
- Through the Add Link button in the app
- From a clinic invitation sent through the LinkVet Healthcare Portal
- From the Link online store
Once activated, the device continuously collects objective wellness data, including:
- Activity levels
- Sleep duration and quality
- Movement patterns
- Location information (where applicable)
This data is securely transmitted to the Link Connected Pet platform, where it becomes available as easy-to-understand insights for pet parents and longitudinal trends for participating veterinary clinics.
Benefits for Veterinary Practices
Link Connected Pet helps practices strengthen client relationships while supporting proactive, connected care.
Extend care beyond the visit
A pet's health is shaped by what happens at home between appointments.
Link Connected Pet helps bridge that gap by providing objective behavioral information and ongoing engagement throughout the year.
Improve client engagement
The app gives pet parents meaningful reasons to return regularly through:
- Care reminders
- Wellness tracking
- Educational content
- AI-guided pet care information
- Ongoing connection with their veterinary clinic
Frequent engagement helps reinforce veterinary recommendations and encourages better compliance.
Support preventive and chronic care
Longitudinal activity and sleep information can provide additional context for:
- Wellness exams
- Recovery monitoring
- Chronic disease management
- Mobility concerns
- Pain management
- Weight management programs
The LinkVet Healthcare Portal helps veterinary teams identify behavioral changes over time instead of relying solely on owner recollection during appointments.
Enable proactive patient outreach
Using configurable thresholds and condition-based monitoring, clinics can identify patients whose behavior falls outside expected ranges.
The portal allows teams to:
- Monitor recovery progress
- Review patients by condition
- Identify compliance concerns
- Prioritize follow-up conversations
- Focus outreach on patients who may benefit from additional attention
This supports a more proactive approach to patient care while improving workflow efficiency.
Introduce connected care without increasing staff workload
Link Connected Pet is designed so clinics can focus on patient care—not technical support.
Link Customer Care manages:
- Device activation
- Account assistance
- Shipping questions
- Subscription management
- Technical troubleshooting
- Warranty and replacement requests
The Role of the Veterinary Team
The veterinary team's role is to educate, encourage participation, and use available data to support patient care.
Clinic staff should:
- Introduce Link Connected Pet during appropriate visits
- Encourage every client to download the app
- Send app invitations through the LinkVet Healthcare Portal
- Explain the value of ongoing wellness engagement
- Show clients how to purchase a Link device if they are interested
- Use the LinkVet Healthcare Portal to review behavioral trends and prioritize appropriate follow-up
Clinic staff are not expected to:
- Set up devices
- Troubleshoot Bluetooth or connectivity
- Diagnose technical issues
- Manage subscriptions
- Process hardware orders
- Provide technical support
These services are handled directly by Link Customer Care.
Talking About Link Connected Pet with Pet Parents
When introducing Link Connected Pet, lead with the app—not the device.
Example
"Our clinic offers the Link Connected Pet app to help you keep all of your pet's important information in one place. You can set reminders, track your pet's wellness, receive educational insights from Link Scout, and stay connected with our clinic. If you'd like even deeper insights into your pet's activity and sleep, you can add a Link device whenever you're ready."
This positions the app as the primary experience while presenting the device as an optional enhancement.
Frequently Asked Questions
Do pet parents need a Link device to use the app?
No. The app provides value on its own through pet profiles, reminders, educational content, Link Scout AI, and veterinary connectivity.
Adding a Link device unlocks activity and sleep tracking and enables participating clinics to review longitudinal wellness trends in the LinkVet Healthcare Portal.
Are clinics responsible for device setup?
No. Devices are shipped directly to the pet parent and activated at home.
Link Customer Care provides all technical support.
Does Link Connected Pet replace veterinary care?
No.
Link Connected Pet is designed to strengthen the relationship between veterinary teams and pet parents by providing additional context between visits. It does not diagnose disease, recommend treatment, or replace professional veterinary care.
What should clinic staff do if a client has a technical issue?
Refer the client to Link Customer Care for assistance with app, device, subscription, or account questions.
How do pet parents purchase a Link device?
Pet parents can purchase a device:
- Through the Add Link button in the app
- From an invitation sent through the LinkVet Healthcare Portal
- Through the Link online store
Devices are shipped directly to the pet parent's home.
Related Articles
- Understanding the Link Ecosystem (App → Clinic Portal → Device)
- What Is the LinkVet Healthcare Portal?
- How the LinkVet Portal Fits Into Connected Care
- Benefits of Link for Veterinary Practices
- How to Introduce Link to Pet Parents
- How Clinics Use Threshold Alerts to Drive Proactive Patient Outreach
- What Clinics Should NOT Do with Link