Overview
The Link ecosystem connects pet health behavior across three integrated layers:
- The pet parent experience (Link Connected Pet app)
- The veterinary clinical view (LinkVet Healthcare Portal)
- The home data collection layer (Link device)
This structure is intentionally designed to prioritize pet parent engagement first, clinical interpretation second, and passive data collection as the foundation.
Together, these layers enable continuous behavioral insight between veterinary visits.
1. Pet Parent Layer: Link Connected Pet App (Primary Experience)
The Link Connected Pet app is branded to your clinic and the primary interface for pet parents. It translates behavioral data into clear, accessible insights that support daily care awareness and engagement.
Through the app, pet parents can:
- View daily activity and sleep summaries
- Track behavioral and wellness trends over time
- Receive reminders for care and medication schedules
- Use Link Scout AI for general pet care education
- Manage pet profiles, subscriptions, and device settings
The app is designed to help pet parents understand changes in behavior in a simple, non-clinical format.
The app is focused on education, awareness, and engagement, not diagnosis or treatment.
2. Veterinary Practice Layer: LinkVet Healthcare Portal
Veterinary clinics access Link data through the LinkVet Healthcare Portal, which is designed for clinical interpretation, longitudinal monitoring, and proactive patient outreach.
Unlike the pet parent app, which focuses on daily summaries, the portal is designed for population-level oversight and patient-level behavioral trend analysis over time.
What the LinkVet Healthcare Portal provides
Veterinary teams can access:
- Longitudinal activity trends (daily, weekly, monthly)
- Sleep and rest pattern changes over time
- Behavioral baselines for individual patients
- Deviations from established normal behavior
- Multi-day and multi-week trend comparisons
- Historical behavioral context between clinic visits
Clinical thresholds and condition-based monitoring
A key feature of the LinkVet Healthcare Portal is the ability for veterinary teams to define clinical activity thresholds and condition-based monitoring parameters.
Clinics can:
Set activity thresholds
- Minimum and maximum ranges for high-intensity activity
- Minimum and maximum ranges for low-intensity activity
- Custom thresholds based on patient population or condition type
Assign clinical condition tags
Patients can be flagged for specific care contexts, such as:
- Post-surgical recovery
- Pain management
- Osteoarthritis (OA)
- Weight management programs
Compliance monitoring and dashboard insights
Once thresholds and condition flags are applied, the dashboard automatically highlights:
- Pets outside defined activity ranges
- Patients with inconsistent or declining activity trends
- Devices reporting out-of-compliance behavioral patterns
- Patients requiring follow-up based on deviation from expected activity profiles
Clinics can also:
- Sort patients by compliance status
- Filter by condition type (e.g., OA, post-op)
- Prioritize outreach based on severity or deviation level
- Quickly identify patients requiring intervention or follow-up
This enables more proactive care management rather than reactive, visit-based observation.
How veterinary teams use this data
The portal is designed to support clinical context and operational efficiency. It helps veterinary teams:
- Identify meaningful behavioral changes over time
- Support proactive outreach for at-risk patients
- Monitor recovery progress (e.g., post-surgical patients)
- Track chronic condition management trends
- Improve communication with pet parents using objective data
- Prioritize care follow-ups based on behavioral deviation
The value of the portal comes from trend analysis, threshold monitoring, and population-level visibility, not isolated daily readings.
What the portal is NOT used for
The LinkVet Healthcare Portal is not intended for:
- Diagnosing medical conditions
- Replacing physical examinations or diagnostics
- Making treatment decisions based solely on activity data
- Interpreting single-day fluctuations without context
It is a clinical decision support tool, not a diagnostic system.
3. Home Layer: Link Device (Data Collection Layer)
At the foundation of the ecosystem is the Link device, worn by the pet in the home environment.
The device continuously collects objective behavioral data, including:
- Activity levels and movement intensity
- Sleep duration and rest cycles
- Behavioral consistency over time
This data is passively collected and serves as the raw behavioral input for both the app and the veterinary portal.
The device does not interpret data — it functions purely as the continuous data collection layer of the ecosystem.
How the ecosystem works together
The Link ecosystem operates as a continuous behavioral feedback loop:
1. App (Pet Parent Experience)
Provides daily insights, reminders, and AI-supported education
↓
2. LinkVet Healthcare Portal (Clinic Experience)
Enables longitudinal analysis, threshold monitoring, and patient prioritization
↓
3. Device (Home Environment)
Continuously collects objective behavioral data
↓
Continuous cycle
Home behavior becomes app insight and clinical intelligence over time
Key distinction between layers
| Layer | Primary User | Purpose |
|---|---|---|
| Link Connected Pet App | Pet parents | Daily insights, reminders, AI education |
| LinkVet Healthcare Portal | Veterinary teams | Longitudinal monitoring, thresholds, clinical outreach |
| Link Device | Pet (passive) | Behavioral data collection |
Why this ecosystem matters
This structure enables:
- Continuous behavioral monitoring between clinic visits
- Earlier detection of meaningful changes in activity or rest
- Proactive patient outreach based on threshold deviations
- Better prioritization of at-risk or recovering patients
- Stronger alignment between pet parent observations and clinical data
Instead of relying on episodic visits, the ecosystem supports a continuous care model driven by real-world behavior data.
Summary
The Link ecosystem connects pet care across three layers:
- The app delivers daily insight and engagement for pet parents
- The LinkVet Healthcare Portal enables clinical thresholds, monitoring, and outreach
- The device collects continuous behavioral data in the home
Together, they create a unified system for understanding pet wellness over time and enabling more proactive veterinary care.